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Krista Martin, A Visionary Business Builder

Meet Krista Martin, the visionary business builder
“It is not the strongest of the species that survive, nor the most intelligent, but the one most responsive to change.” — Charles Darwin

Hello, I am Krista Martin, a visionary business builder. What started out as a passion for customer-centric services has evolved into my passion to help other business individuals reach their desired success. I am the owner and founder of m FOR MEN Salon | Spa, Where Men Match Their Image with Their Ambition, which originally opened in September 2004 as metro FOR MEN. With 32 years of stylist and salon ownership experience, most considered me a men’s grooming expert and salon operations guru. Within 4 years my salon saw 7-figure earnings, 25% net profit margins, and enjoys 15% annual top-line growth. With my extensive knowledge of the beauty industry, I have proven systems that grow sales, produce profit and invest in teams.

As a creative problem-solver, I launched m by FOR MEN, an exclusive line of men’s hair care products in 2009 during the Great Recession. I once worked exclusively with a renowned men’s haircare manufacturer, which began to experience logistical issues bringing products to market. Clients became increasingly frustrated and I knew I had to close this gap. With the launch of m by metro FOR MEN, my clients now consistently enjoy products made with their unique needs in mind. Not only did my product line create client loyalty, it effectively grew retail sales by 50% in 18 months during one of the worst economic times in history.

My journey of giving back to my beloved industry has not stopped there. In 2017, I launched FOR MEN Academy, an education platform for hairstylists, barbers, and salon owners. I offer hands-on service-based classes, but also financial classes designed to grow six-figure service providers and profitable salons. With more than 90% of stylists and owners failing to see a return on their investment, I offer my knowledge and proven systems as a coach and mentor to produce results. I get a great deal of joy in seeing other people be successful. Today, my goal is to help entrepreneurial journeys be realized and reach their ultimate vision.

I am a true entrepreneur at heart and am committed to helping the beauty industry remain competitive, respected, and beautiful.

My specialties:
Marketing and Branding Strategies
Financial Operations
Strategic Planning
Creating/Implementing Business Systems & Education Guidelines
Digital Media Communication & Design

Visit My Blog to get to know more about me and my goal of bringing vision to life. My blog is designed around an array of topics from overcoming business roadblocks to designing creative media. I hope I can inspire you to embark on your own entrepreneurial path. If there is a topic you would like me to cover, please contact me directly.